“When I talk about the Iranian culture, I actually tend to demonstrate the historical culture of it, not the culture of Iran in 21st Century. I’d like to show the reality of Iran’s culture (of the past), not the one being seen these days.
The dignity and being covered have always been in the priority for the people of the high level of society such as in Achaemenian era.
If you’ve heard of Anafeh Mansouri, Behnaz Sarafour, Bijan, Nima Behnoud, Anar Design, Naghmeh Kiumarsi- these are Iranian fashion designers. What about Bob Mackie? Sure, he was not Iranian but his design partner Ray Aghayan was. The latter was a famous costume designer in the US for Hollywood back in time, around 1970’s. There are many others like Paria Farzaneh, Tala Raassi, or Tara Zadeh? These are just some of the names that comes up when we speak about Iranian fashion or fashion in Iran.
Despite the crackdown on fashion since the Islamic Revolution, and for years doing it behind the doors, there is no stopping for the creativity of Iranian designers and creatives. Since 2014, when the religious authorities of their country announced that there was no evident abhoration for fashion and modeling within the religious contexts, number of fashion shows have been happening. We are not talking 10 or 20 fashion shows and events, we are talking about hundreds.
Now, we will meet yet another emerging fashion designer this amazing country has. Meet Nilofar Avesta. The 33-year-old graphic designer turned fashion designer from Tehran. She is developing a namesake brand “AVESTA” which meant “acknowledge”.
After graduating and working as a Graphic designer for a year, Niloofar, decided to go for a challenge. So, she took up Italian language classes and studied fashion in Academy of Fine Arts in Bologna, Italy, where she completed a 3- year course from 2014- 2017. She was so fluent in Italian that when she was interviewed at the immigration, they thought she was living in Italy for a long time. And you can add German, Turkic, and English to the languages she can speak.
She started her career in Italian fashion scene, working with Italian craftsmen for some time, but when the pandemic occurred, she felt the need to go back to Tehran.
Back in her hometown, she sees to it that she brings home her experience in Italy. She wants to share what she learned from Italian fashion schools by translating fashion books in Italian to Farsi. She thought those books are essential for fashion designers in Iran. She also wants to contribute to the fashion culture of Iran by becoming an example in exploring the global audience by bringing forward their arts and fashion sense.
Niloofar employs quality craftmanship, clean lines, top-grade fabrics and exceptional fit- all that she learned and adopted from Italian fashion- for the production of her clothing line. Functionality and sustainability are another key aspects of her designs. She makes reversible functional couture.
Get to know more of her by clicking this link —Niloofar Avesta